From creator tool to upmarket creative platform.
A premium evolution for Soundstripe, anchored in its roots, and executed through a flexible, system-driven rebrand and web overhaul.
Skills
Brand Strategy
Creative Direction
Design Systems
UX Design
Information Architecture
Brand Strategy Creative Direction Design Systems UX Design Information Architecture
Problem
Soundstripe’s growth had outpaced its digital presence.
The website was built for creators, but not for scale. With no case studies, limited trust signals, and unclear navigation, the experience didn’t support Soundstripe’s move upmarket or reflect the sophistication of the product.
Soundstripe.com as of 2024
Solution
Brand and digital experience elevation through refined typography, a more sophisticated color system, and a unified design language across marketing and product. Clearer navigation, opportunities for engagement and tailored user journeys on the website replaced friction with flow.
Testimonials, case studies, and visible client work built the trust that was previously missing. Every page reinforced the same message: From creators to global companies, Soundstripe delivers human-made music for everyone.
Credits
Motion Design Director: Andrew Caughy
Content & Messaging: Lauren Joyner
Product Marketing & Strategy: Jessica Hoffman
Web Team: Happy Cog
